Art Director and designer, specialising in creative ideas and concepts

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Amygdala

An augmented collection of novels
We got assigned to create the concept and form for the copywriters at Forsbergs School of Design collection of novels containing 18 stories. To be aid me in the creation I created a form for the writers to fill in where they chose a shape, a song, a person and a mood for their novels. Their answers then inspired graphics I made for each novel, connected via Augmented Reality where the reader can scan the graphic to start the animation or video. In this way the collection of novels came alive and became something broader than just a book. I named the book Amygdala, as this is the part of the brain where our sensory inputs are made into emotions.
Client:

Forsbergsskola

Role:

AD/Motion