Memories Beach Bar and Pakarang Surf Shop have been pioneering the surf scene in Khao Lak and Thailand for 10 years. It’s a place with good people, mellow vibes combined with some really nice surf. They are also the host of a leg of the annual Phuket Surf Series, and in 2018 they created a whole surf festival around the event, the Khao Lak Surf Festival. I got the amazing job of creating the visual identity and to fit the classic style of surfing at Memories Beach I looked backwards for inspiration, towards 50-60s style postcards and imagery. Combining it with a strong colour theme to fit the beach boy style the visuals was a success! The T-shirts and caps sold out during the festival and the competitors and visitors were excited for Thailands first surf festival thanks to a great team of organisers and sponsors.