Pink Barrel Bali is a surf home stay in Medewi, Bali. Founded by Mikael, Reza and Tika to have somewhere nice to live and share with guests that stay and surf with them. Me and my wife Malin Nordlund created the name, concept , copy and graphic identity.
We came up with the name through discussions with the founder, Mikael. He wanted it to be a place where people wanted to surf from dawn to dusk, to focus on getting the best waves.
“It’s the crack of dawn, the sun is just climbing up the mountain side. The gloomy paddle out before breakfast was worth it. Lines are approaching. And there it is, a perfect pink barrel in the morning light.”
The logo is made to have an iconic quality and suited for the founders vision of expanding Pink Barrel into more fields in the future. Together with pastel colours and our photographs Pink Barrel is a stylish stand out in Balinese surf culture.