A social Grouse
Through our work with Edrington at Onemotion IMC we got the joyful task of creating a social media presence for one of their most well known brands, the Famous Grouse whisky. The content needed to be relatable, using the brand identity, quick and easy to deploy and reactive. We created a monthly system where we had up to 5 different kinds of posts such as: brand history, the Grouse in reactive/seasonal environments, the whisky related to seasons or food and “alternative whisky facts. It was a great way to create continuous content that didn’t feel too generic. The project gave me the opportunity to shoot product photography and experiment with the type of creative scenes I could create for the grouse to be in while still staying on brand. For some of the bigger holidays I directed animations of the grouse to make it come alive and spread holiday spirit.